North American Missions

We support missions in the United States and North America through the Cooperative Program and the Annie Armstrong Offering for North American missions. Southern Baptist Churches join in ministry together through the North American Mission Board.

The Mission Verse of the North American Board

Then he [Jesus] said to his disciples, "The harvest is plentiful but the workers are few. Ask the Lord of the harvest, therefore, to send out workers into his harvest field." (Matthew 9:37-38)
The Mission of the North American Mission Board
The North American Mission Board exists to proclaim the gospel of Jesus Christ, start New Testament congregations, minister to persons in the name of Christ, and assist churches in the United States and Canada in effectively performing these functions.




The Compass
The Continent
& The Cross

The Compass
Our Direction in the World

The logo features a compass, a universal symbol of direction and guidance. The compass always points north, faithfully giving direction to travelers, even when there are no other landmarks to guide them. Just as a compass helps us define our physical journeys, God uses His Word as our spiritual compass, giving us direction and pointing the way we should go.
The logo also depicts a gyroscope. The gyroscope, if spinning correctly, will always point up no matter how the earth shifts beneath it. This is why it is used to stabilize ships and airplanes. We can be just as confident in the God that we serve. He is our compass, our stability, and our guide.







The Continent
Our Mission in the World

The logo depicts a blue orb, a symbol for our world. Over the globe is an arrow pointing north. This serves as a reminder of the mission to reach our continent with the good news of the Lord Jesus Christ. Accomplishing this has global implications. Excluding Mexico, about 5.2 percent of the world's population resides in North America and its territories. This represents more than 300 million people, most of whom have yet to meet the Savior. We must win the area of the Great Commission known as North America to faith in Christ.
Significantly, this area contains about 30 percent of the world's wealth and resources that in this century have funded the greatest period of missionary outreach the world has ever known. Some missiologists state that, of all the Christians who have ever lived, 75 percent of them have come to Christ since 1900. But people are still waiting all over the earth with receptive hearts to hear the gospel. Truly, "the harvest is plenteous" (Matthew 9:37). Winning the great vista of North America is vital if we are to keep workers going and resources flowing to reap the harvest worldwide.







The Cross
Our Vision in the World

The logo depicts the cross. This symbol of death has become the most precious symbol for believers in Christ. The cross is a symbol of Jesus who loved us and gave Himself for us. The cross also symbolizes the fact that we are now dead to self and alive only to Jesus Christ. Once a symbol of torture and physical death, the empty cross for Christians is now a symbol of life and resurrection.  The empty cross is the most prominent part of the logo. Christ is the number one concern in all that we do. The placement of the cross is over the sphere of North America and the world, reminding us of the preeminence, omnipresence, and immensity of Christ. He is over all. The cross is shown surrounding, encompassing, and embracing our world, which is hurting so much that only the love of Christ shown in the cross can reach and gather people. The cross is shown at the center point of the logo. Jesus is the focal point of all we do. More than an agency or even a denomination, the Lord Jesus Christ is the center of our vision.